KRAFT NABISCO CHAMPIONSHIP RAISES $150,000 FOR LOCAL CHARITIES
IN FIRST YEAR OF NEW PROGRAM
RANCHO MIRAGE, CALIF. (May 18, 2010) – The Kraft Nabisco Championship announced that its new Integrated Wealth Management TICKETS Fore CHARITY™ program raised nearly $150,000 for more than 90 desert area charities in its first year of operation. The LPGA golf tournament made the announcement recently at its annual Appreciation Luncheon with more than 100 representatives, tournament officials and sponsors in attendance. Also at the luncheon, Integrated Wealth Management distributed checks generated from a $25,000 bonus pool it created for the program. The pool was divided among the charities based on the percentage of overall tickets sold by each organization.
According to Gabe Codding, business manager for the Kraft Nabisco Championship, the top-selling charities for the 2010 event were:
1) Korean American Coalition 6) King’s Schools of the Desert
2) Coachella Valley Autism Society 7) Jewish Family Service of the Desert
3) The Unforgettables Foundation 8) LPGA Foundation
4) Parkinson’s Resource Organization 9) Animal Samaritans SPCA
5) American Cancer Society (Calif. Division) 10) Alzheimer’s Association
The Integrated Wealth Management TICKETS Fore CHARITY program is Kraft Nabisco’s multi-year program in which non-profit organizations have the opportunity to sell advance tickets to the tournament and retain 100 percent of the money from the sales. Codding said that planning for the 2011 charitable giving program has already begun and ticket sales for the 40th anniversary of the KNC will be under way by this fall.
“Our goal is to launch the ticket program as soon as possible so that charities will have a longer lead time to generate more sales and, ultimately, more dollars for their programs and services,” he said. “We are thrilled at the results from our first year, and look forward to building on the great foundation that was established. We also want to acknowledge the tremendous role that Integrated Wealth Management played this year in the overall success of the program, and look forward to partnering with them again in 2011.”
The 2011 Kraft Nabisco Championship will celebrate its 40th anniversary March 28 – April 3, 2011, at Mission Hills Country Club in Rancho Mirage, Calif. Only the men’s Masters at Augusta National has had a longer continuous run of any major tournament on either the men’s or women’s professional golf tours.
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PHOTO CAPTION
RANCHO MIRAGE, CALIF. – The 2010 Kraft Nabisco Championship raised nearly $150,000 through its new TICKETS Fore CHARITY™ program in its first year of operation. More than 90 desert area charities sold advance tickets to the 2010 tournament and retained 100 percent of the money from the sales. On hand at Kraft Nabisco Championship’s recent appreciation luncheon were (left to right): Wendy Morton, Kraft Nabisco Championship; Linda Long, The Unforgettables Foundation, which covers funeral costs for children of poor families in Southern California; Bob Marra, amateur golfer and publisher of the Public Record newspaper; Tim Evans, founder of The Unforgettables Foundation; Jim Casey with Integrated Wealth Management; and Sean Daigle, Kraft Nabisco Championship.